Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1980
... Roles and Cronbach's Alpha for Role Indices . 3-1 Capacities Sought in Nonprofit Board Members . 3-2 Most Important Capacities of Nonprofit Board Members . 4-1 Comparison of the 17 Universities Where Public Relations and Fundraising ...
... Roles and Cronbach's Alpha for Role Indices . 3-1 Capacities Sought in Nonprofit Board Members . 3-2 Most Important Capacities of Nonprofit Board Members . 4-1 Comparison of the 17 Universities Where Public Relations and Fundraising ...
Stranica 1982
... role government funding will play in its future. The uncertainty persists in part because government support of the nonprofit sector changed during this period, as government grants and contracts that provide direct financial assistance ...
... role government funding will play in its future. The uncertainty persists in part because government support of the nonprofit sector changed during this period, as government grants and contracts that provide direct financial assistance ...
Stranica 1983
... role within a nonprofit organization impacts how he or she will approach securing support for the organization. The more enlightened managerial roles use a network of individuals to build relationships with donors. As the relationship ...
... role within a nonprofit organization impacts how he or she will approach securing support for the organization. The more enlightened managerial roles use a network of individuals to build relationships with donors. As the relationship ...
Stranica 1992
... Role Theory. Grounded in sociology and social psychology, role theory provides a suitable framework for describing an individual's daily tasks in the fundraising setting. As conceptualized by scholars, role theory focuses on “the ...
... Role Theory. Grounded in sociology and social psychology, role theory provides a suitable framework for describing an individual's daily tasks in the fundraising setting. As conceptualized by scholars, role theory focuses on “the ...
Stranica 1993
... Roles. Role theory has provided significant insights for how public relations is carried out within organizations. Dozier (1992) said the study of roles has been key to the evolution of public relations as a management function. Broom ...
... Roles. Role theory has provided significant insights for how public relations is carried out within organizations. Dozier (1992) said the study of roles has been key to the evolution of public relations as a management function. Broom ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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