Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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... sample of 600 AHP members was selected, and questionnaires were sent to participants via the U.S. Postal Service. A follow-up mailing also requested participation in the study. The survey instrument consisted of 19 descriptive questions ...
... sampling technique , it generated only 40 minority fundraisers . While this is reflective of AHP in terms of proportional representation , it is difficult to say that these practitioners represent the entire range of minority ...
... sampling of church crisis management plans with a focus on their communication elements . Literature Review Crises seem to be more catastrophic and reported more frequently in the media than ever before . As Lerbinger ( 1997 ) writes ...
... Sampling Plan. To gather a sample of church crisis organizational management plans for analysis, the researchers first obtained a church directory compiled by USA Churches. Fifty churches were selected at random, representing one from ...
... sampling technique, beginning with the first referral, which eventually produced a total of 14 crisis management plans for analysis. Babbie (2008) defines snowball sampling as a process in which “each person interviewed may be asked to ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |