Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1980
... Specific Information . 12-1 Legitimacy Bases and Tactics . 12-2 Strategies for Legitimacy and Appropriate Usage . 16-1 Communication Typology of Wartime Gardening Campaigns . 16-2 Primary Data Sources for " Digging for Victory Gardens ...
... Specific Information . 12-1 Legitimacy Bases and Tactics . 12-2 Strategies for Legitimacy and Appropriate Usage . 16-1 Communication Typology of Wartime Gardening Campaigns . 16-2 Primary Data Sources for " Digging for Victory Gardens ...
Stranica 1985
... specific nonprofit organizations. These discussions also expand the discussion of social media to focus on how to transform a like on Facebook or a retweet on Twitter into meaningful off-line action. In chapter 19, Carolyn Kim and John ...
... specific nonprofit organizations. These discussions also expand the discussion of social media to focus on how to transform a like on Facebook or a retweet on Twitter into meaningful off-line action. In chapter 19, Carolyn Kim and John ...
Stranica
... specific crises (Tyler-Satterfield, 2009) promises even more difficulties for those charged with maintaining a positive reputation for religious organizations. How the media report on religious organizations in times of crisis often is ...
... specific crises (Tyler-Satterfield, 2009) promises even more difficulties for those charged with maintaining a positive reputation for religious organizations. How the media report on religious organizations in times of crisis often is ...
Stranica
... specific threats are addressed in the church crisis management plans analyzed in this study? Coombs's (2007) three-phase approach to crisis management has been used to study many different organizations in both the public and private ...
... specific threats are addressed in the church crisis management plans analyzed in this study? Coombs's (2007) three-phase approach to crisis management has been used to study many different organizations in both the public and private ...
Stranica
... specific steps to avoid or minimize the effects of a crisis. Most church crisis management plans in this study focused on what to do before and during a crisis, but did not suggest steps that could avoid the potential negative effects ...
... specific steps to avoid or minimize the effects of a crisis. Most church crisis management plans in this study focused on what to do before and during a crisis, but did not suggest steps that could avoid the potential negative effects ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
Uobičajeni izrazi i fraze
activist groups activities alumni analysis APAT Association behavior board members Bortree brand community broadcasting Cape Wind children's CHWs civic professionalism colleges and universities Compassion International Coombs crisis communication crisis management plans cultivation strategies cultural deontology disaster donations donors engagement ethical Facebook female focused foundation leader frames funding fundraising encroachment gardening campaigns gender Grunig impact included indicated interaction issue managers Journal of Public Kelly Komen legitimacy liberal arts Limits campaign messages minority fundraisers Nantucket Sound networking nonprofit boards nonprofit organizations nonprofit sector Ofcom organization-public relationships organization’s organizational participants Pinterest Planned Parenthood practices programs public affairs public relations practitioners Public Relations Research Public Relations Review Red Cross relations and fundraising relationship management research question response Retrieved role sample social media specific staff stakeholders structural encroachment teen volunteers theory tweets Twitter two-way University of South users Victory Garden websites