Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1983
... two groups. These relationship-building strategies are helpful in securing funding during times of crisis, as ... Way–William Aramony scandal in the early 1990s; however, recent research shows that the public has remained skeptical ...
... two groups. These relationship-building strategies are helpful in securing funding during times of crisis, as ... Way–William Aramony scandal in the early 1990s; however, recent research shows that the public has remained skeptical ...
Stranica 2002
... two-way communication in the fundraising process with donors, the recruitment efforts for the diversity campaigns have largely been one-way promotional strategies. AFP's case studies and targeted publications and CASE's.
... two-way communication in the fundraising process with donors, the recruitment efforts for the diversity campaigns have largely been one-way promotional strategies. AFP's case studies and targeted publications and CASE's.
Stranica 2007
... two - way symmetry : Modeling female African American practitioners ' roles . Journal of Public Relations Research , 16 , 269– 299 . Royce , A. P. , & Rodriguez , R. ( 1999 ) . From personal charity to organized giving : Hispanic ...
... two - way symmetry : Modeling female African American practitioners ' roles . Journal of Public Relations Research , 16 , 269– 299 . Royce , A. P. , & Rodriguez , R. ( 1999 ) . From personal charity to organized giving : Hispanic ...
Stranica
... way informational messages . The four models of public relations - press agentry , public information , twoway asymmetrical , and two - way symmetrical ( Grunig & Grunig , 1992 ) —are not exclusive and organizations of all types may ...
... way informational messages . The four models of public relations - press agentry , public information , twoway asymmetrical , and two - way symmetrical ( Grunig & Grunig , 1992 ) —are not exclusive and organizations of all types may ...
Stranica
... two roles: technician or manager (Grunig & Grunig, 1992). While the roles may overlap, a technician primarily writes ... way the dominant coalition views the role of public relations in an organization is called its schema or ...
... two roles: technician or manager (Grunig & Grunig, 1992). While the roles may overlap, a technician primarily writes ... way the dominant coalition views the role of public relations in an organization is called its schema or ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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