Professional Communications in the Public Sector: A Practical GuideCanadian Scholars’ Press, 2014 - Broj stranica: 298 In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising. |
Sadržaj
Introduction | 1 |
Chapter 1 | 5 |
Chapter 2 | 33 |
Chapter 3 | 63 |
Chapter 4 | 77 |
Chapter 5 | 95 |
Chapter 6 | 145 |
Chapter 7 | 169 |
Chapter 8 | 191 |
Chapter 9 | 213 |
Chapter 10 | 249 |
Appendices | 259 |
Copyright Acknowledgments | 297 |
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