Cutting Edge: Gillette's Journey to Global Leadership

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Harvard Business School Press, 1998 - Broj stranica: 429
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The Gillette Company has literally defined, as well as led, the world shaving market since the founding days of the enterprise in 1901. But more than that, Gillette -- as revealed in McKibben's colorful history -- has become a world-leading manufacturer and marketer of consumer goods in men's and women's grooming products, writing instruments, and alkaline batteries. The modern-day Gillette serves as a shining example for today's managers of how to maintain a commitment to innovation, how to advertise creatively against competitors, and, above all, how to translate a consistent vision of global growth into superior results in a competitive world marketplace.

Based on extensive interviews with Gillette insiders, Cutting Edge chronicles the successes, failures, and watershed moments in the evolution of a global powerhouse. McKibben's rich portrait serves as an enduring lesson for all competitors who aspire to be truly on the cutting edge.

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