Promoting Nonprofit Organizations: A Reputation Management ApproachRoutledge, 21. kol 2013. - Broj stranica: 248 Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book:
Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization. |
Sadržaj
Sustainable Citizenship | |
Crisis Communication | |
CauseRelated Marketing | |
Social Connectivity | |
Creating Nonprofit Engagement | |
Glossary | |
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Promoting Nonprofit Organizations: A Reputation Management Approach Ruth Ellen Kinzey Ograničeni pregled - 2013 |
Promoting Nonprofit Organizations: A Reputation Management Approach Ruth Ellen Kinzey Pregled nije dostupan - 2013 |
Promoting Nonprofit Organizations: A Reputation Management Approach Ruth Ellen Kinzey Pregled nije dostupan - 2013 |