The Survey of College Marketing Programs 2010Primary Research Group Inc, 25. svi 2010. - Broj stranica: 166 This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience. |
Sadržaj
2 | |
THE COLLEGE MARKETING EFFORT | 25 |
MARKETING VEHICLES | 40 |
PRINTED PROMOTIONAL MATERIAL | 64 |
COLLEGE WEBSITE | 81 |
USE OF CONSULTANTS | 109 |
RADIO ADVERTISING | 149 |
RELATIONS WITH HIGH SCHOOL GUIDANCE COUNSELORS | 162 |
Uobičajeni izrazi i fraze
4-Year Degree Granting 75 miles advertising agency attending the college attract new students attracting students blogs Broken campus before attending Carnegie Class college advertised college marketing College Mean Median college spend college website College Yes college's community colleges Community or Junior costs Degree Granting College department handle marketing Enrollment Level Yes Facebook high school Increased Institutions Yes Junior College 0.00 keyword advertising lived within 75 MA/PHD-Granting College magazine market research firm Maximum Entire Sample Maximum Private College Mean Median Minimum Median Minimum Maximum Minimum Maximum Entire past percentage of students print version projects related promotional vehicle Public College public or private Publish a print purpose of attracting radio advertising recruitment or retention related to student Research University search engines sponsorship student recruitment students living students who lived Table television Type of College viewbook visits Yes No Community Yes No Entire Yes No Less Yes No Private