The Survey of College Marketing Programs 2010

Naslovnica
Primary Research Group Inc, 25. svi 2010. - Broj stranica: 166
This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.
 

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TABLE OF CONTENTS
2
THE COLLEGE MARKETING EFFORT
25
MARKETING VEHICLES
40
PRINTED PROMOTIONAL MATERIAL
64
COLLEGE WEBSITE
81
USE OF CONSULTANTS
109
RADIO ADVERTISING
149
RELATIONS WITH HIGH SCHOOL GUIDANCE COUNSELORS
162
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