Becoming a Public Relations Writer: Strategic Writing for Emerging and Established MediaRoutledge, 5. kol 2016. - Broj stranica: 476 Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including:
Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners. |
Sadržaj
Writing and What It Means to | |
Effective Writing | |
Persuasive and Ethical Communication | |
The Writing Process | |
WrapUp for Part | |
News and Public Relations | |
Advocacy and Opinion | |
WrapUp for Part | |
Part Three PUBLIC RELATIONS WRITING FOR ORGANIZATIONAL MEDIA | |
Newsletter Magazine and Corporate Report | |
Website Blog and Wiki | |
Flier and Brochure | |
Direct Mail and Online Appeals | |
Public Relations Advertising | |
Fact Sheet and Advisory | |
News Writing Style | |
Print News Release | |
Broadcast News Release | |
Transmedia News Package for Print Broadcast Online and Social Media | |
News Feature | |
Speechwriting | |
WrapUp for Part Three | |
Appendix A Common Sense Stylebook for Public Relations | |
Appendix B Copyediting | |
Glossary | |
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Becoming a Public Relations Writer: Strategic Writing for Emerging and ... Ronald D. Smith Ograničeni pregled - 2016 |
Becoming a Public Relations Writer: Strategic Writing for Emerging and ... Ronald D. Smith Pregled nije dostupan - 2016 |
Becoming a Public Relations Writer: Strategic Writing for Emerging and ... Ronald D. Smith Pregled nije dostupan - 2016 |