The Survey of College Marketing ProgramsPrimary Research Group Inc, 2007 - Broj stranica: 170 More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire. |
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75 Miles Administrative Marketing Entities Advertising Services Offered Advertising to Market Blogs Broken Campus Less Campus Percentage College Private Public College Type College Who Live College Yes Community Equivalent Enrollment Full Equivalent Enrollment Less Four-Year Degree Granting Full Time Equivalent Granting Carnegie Class Granting Masters Greater than 75 Handle Marketing Less than 20 Level of Full Live Within 75 Market the College Marketing Efforts Masters or PHD Maximum Annual Spending Maximum Number Maximum Spending Mean Median Minimum Median Minimum Maximum Minimum and Maximum Opt-In Email Paid Advertising Services Participants that Handle Past Percentage of Applicants Percentage of Colleges Percentage of Sample PHD Granting Podcasts Private or Public Private Public Yes Private Status Public or Private Public Status Purpose of Student Recruitment or Retention Research University Sample Participants Sample that Plan Sample Yes Search Engine Optimization Separate Administrative Marketing Status of College Student Recruitment Type of College Web Banner Yes Community College