Promoting Nonprofit Organizations: A Reputation Management ApproachRoutledge, 21. kol 2013. - Broj stranica: 248 Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book:
Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization. |
Sadržaj
1 | |
1 Welcome to the NotforProfit World | 11 |
2 Strategic Communications Planning | 17 |
3 Sustainable Citizenship | 59 |
4 Crisis Communication | 85 |
5 CauseRelated Marketing | 119 |
6 Social Connectivity | 143 |
7 Creating Nonprofit Engagement | 173 |
Glossary | 200 |
Notes | 207 |
214 | |
224 | |
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Promoting Nonprofit Organizations: A Reputation Management Approach Ruth Ellen Kinzey Ograničeni pregled - 2013 |
Promoting Nonprofit Organizations: A Reputation Management Approach Ruth Ellen Kinzey Pregled nije dostupan - 2013 |
Promoting Nonprofit Organizations: A Reputation Management Approach Ruth Ellen Kinzey Pregled nije dostupan - 2013 |