Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices: Technological Considerations and Practices
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition.
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
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Marketing Educational Programs through Technology and the Right Philosophies
Business Lessons for Higher Education Marketing
Evidence from Egypt
Opportunities and Strategies in Higher Education
A Comparison of Home and International Students
Theyre Here Now How Do You Keep Them? Lessons Learned with First Year College Students
A Newly Developed Global Studies Curriculum
Interview with Mike Scorzo
Meeting MBA Student Expectations
Insights from Sales Training
Exploring the Attributes of Professors Desired by Male and Female Students
Comparing Holistic and Analytical Rating Methods of Eliciting Preferences in Naming an Online Program Using Ranks as a Concurrent Validity Crite...
A Tool for Developing International Understanding
Lighting the Fires of Entrepreneurialism? Constructions of Meaning in an English Inner City Academy
A Study on the Impact of Social Media on Study Selection and University Choice
Using Social Network Sites for Higher Education Marketing and Recruitment
The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore
Marketing to and Developing Faculty Members to Create High Quality Highly Interactive Online Courses