Gift Giving: A Research AnthologyCele Otnes, Richard Francis Beltramini Popular Press, 1996 - Broj stranica: 238 Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative. |
Sadržaj
An Examination of GiftGiving Behaviors | 19 |
The Perfect Gift | 59 |
Gifts in Contemporary North America | 85 |
SelfGifts 66 | 99 |
Ethnic and Subcultural Differences in Gift Giving | 121 |
The Role of Ethnic Identity in Gift Giving | 143 |
Business Believes in Gift Giving | 163 |
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Advances in Consumer Advertising affect agapic love altruism American analysis Antonio Asian Asian American Association for Consumer Bassanio Beatty Belk Belk and Coon business gift Caplow Cele Otnes charitable donating Cheal communication Consumer Behavior Consumer Research consumption context cultures Daniel Miller donor dyadic gift economic effort emotions ethnic example experience explored feelings gender gift economy gift exchange gift giving gift selection gift-giving behaviors given giver and recipient grandparents groups Holiday important individuals influence informants interaction Jagdish Sheth John F Journal of Consumer Kahle Lowrey Marketing Mary Ann McGrath meaning Merchant of Venice Mick and DeMoss motives negative occasions Otnes parents perfect gift Personal Values Portia Provo Psychology purchase questionnaire rational reciprocity responses ritual role Rucker sacrifice self-gifts Sherry Shylock significant situation social relationship Sociology Spiggle surprise symbolic themes traditions variables versus Wallendorf wedding gifts wedding registries York