Gift Giving: A Research Anthology

Naslovnica
Cele Otnes, Richard Francis Beltramini
Popular Press, 1996 - Broj stranica: 238
Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.
 

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Sadržaj

An Examination of GiftGiving Behaviors
7
and Personal Values in Four Countries
19
The Perfect Gift
59
Gifts in Contemporary North America
85
SelfGifts
99
Ethnic and Subcultural Differences in Gift Giving
121
The Role of Ethnic Identity in Gift Giving
143
Business Believes in Gift Giving
163
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