The Global Public Relations Handbook: Theory, Research, and PracticeKrishnamurthy Sriramesh, Dejan Vercic Routledge, 20. lip 2003. - Broj stranica: 600 This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business. |
Sadržaj
CHAPTER 1 A Theoretical Framework for Global Public Relations Research and Practice | 1 |
PART I Asia and Australasia | 21 |
PART II Africa | 143 |
PART III Europe | 197 |
PART IV The Americas | 321 |
Key Dimensions and Actors | 397 |
Author Index | 523 |
| 533 | |
Ostala izdanja - Prikaži sve
The Global Public Relations Handbook: Theory, Research, and Practice Krishnamurthy Sriramesh,Dejan Verčič Ograničeni pregled - 2003 |
The Global Public Relations Handbook: Theory, Research, and Practice Krishnamurthy Sriramesh,Dejan Vercic Ograničeni pregled - 2003 |
The Global Public Relations Handbook: Theory, Research, and Practice Krishnamurthy Sriramesh Pregled nije dostupan - 2009 |
Uobičajeni izrazi i fraze
activist advertising Association Brazil Brent Spar broadcasting Burj Al Arab campaign chaebols chapter Chile China clients communication management companies consultancies corporate countries country’s culture democracy democratic Dutch economic Egypt employees environment environmental established ethics European foreign freedom function Germany global Greenpeace groups Hofstede important influence institutions international public relations Internet issues J. E. Grunig Japan Japanese Journal journalists major mass media media relations metaregion multicultural multinational Netherlands newspapers NGOs offices organizational organizations Parintins parties Poland power distance PRISA public relations activities public relations agencies public relations education public relations industry public relations practice public relations practitioners public relations profession public relations professionals radio regional relationship result Retrieved role Russian sector Singapore Slovenia social society South Africa South Korea Sriramesh stakeholders strategic strategic management television UNESCO United University Verˇciˇc Zealand