Telephone Survey Methods and PracticesStreamline Surveys Inc., 2005 - Broj stranica: 153 This book is written in a user-friendly style for those that wish to perform valid and reliable telephone surveys or who want a good grounding in telephone survey research methods without all the jargon. A short introduction to telephone survey research is provided in Chapter 1. Chapter 2 discusses the business of doing telephone surveys. Chapter 2 focuses on ethics using examples from national and international professional associations. Chapter 4 describes how to propose a telephone survey within an organization and provides examples. Chapter 5 focuses on probability sampling methods and telephone in survey research. Chapters 6 to 7 detail how to develop and field telephone surveys and provide example question formats and overall telephone survey instrument design. Chapters 8 and 9 show how to do data entry and data analysis (e.g., frequencies, cross-tabulations and multiple regression). The last chapter shows how to present your results using charts. Additional resources are recommended at the end of each chapter for those who want to specialize in telephone survey research or subfields of sampling and/or data analysis. An Index is provided as well. |
Sadržaj
Table of Figures | 8 |
Building Blocks of Theory | 15 |
Types of Research Design | 21 |
Organization for Telephone Survey Data Collection Call Center | 32 |
Ethics and Who Wins | 41 |
This | 42 |
The Standard Error for Binomial Computations | 58 |
Survey Practices that AAPOR Condemns | 62 |
Multiple Answer Closeended Question | 81 |
Asking Questions to Respondents that Lack Expertise | 87 |
Screening Questions for Telephone Surveys | 96 |
Selecting Telephone Interviewers | 100 |
The Coding Sheet | 114 |
96 | 120 |
Bivariate Inferential Statistic for Cross Tabulation Table | 129 |
66 | 139 |
Uobičajeni izrazi i fraze
answer categories call center CATI system chart Chi-Square Client cluster sample codebook completed telephone interviews correlation costs cross tabulation crosstab Cumulative Frequency data analysis data collection data entry data matrix dial Dissatisfied distribution donating-mail employees typically promoted example female Figure Frequency Percent Valid households in-person structured interview independent variable individuals inferential statistics ISBN level of measurement listed sample Logistic Regression mail survey male marketing research Method of communication multiple regression Number of Employees option to donate organization Oversampling participants Percent Valid Percent persons population mean pretest probability sample questionnaire random digit dialing random numbers random sampling Rec Area research sample response rate sample survey screen selected specific area spreadsheet SPSS standard deviation standard error statistical Strongly agree Strongly disagree subpopulation supervisor survey population systematic sampling telephone interview schedule telephone numbers telephone survey research third variable Total welfare recipients