The art of the start : the time-tested, battle-hardened guide for anyone starting anything
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies
xii, 226pages : illustrations ; 24 cm.
9781591840565, 1591840562
1179789018
The art of starting
The art of positioning
The art of pitching
The art of writing a business plan
The art of bootstrapping
The art of recruiting
The art of raising capital
The art of partnering
The art of branding
The art of rainmaking
The art of being a mensch