The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (original 2004; edition 2004)

by Guy Kawasaki

Members	Reviews	Popularity	Average rating	Mentions
1,299	10	14,652	(3.78)	4

AuntieClio's review

Guy Kawasaki is a Silicon Valley entrepreneur, best known for his work at Apple to make the Macintosh the iconic brand it is, guaranteeing it a place in technology history. He's since formed his own venture capital firm and writes books about business.

While written for people who are looking for investors and expecting to build a company with employees, I got a lot out of this book. Kawasaki states unequivocally that if someone is getting into business to solely to make money,gain power or prestige; they are getting into business for the wrong reason.

The list of four possible reasons to get into business all square with what I'm now doing. "Make the world a better place, Increase the quality of life, Right a terrible wrong, Prevent the end of something good." (p5)

There's a lot of good in this book and I recommend it for anyone curious about how to start a business. (

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AuntieClio | Sep 14, 2013 |

All member reviews

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Showing 9 of 9

Compact, absolutely-no-bullshit blast of ... the art of the start. Despite the title ("... Anyone Starting Anything"), this book is laser-focused on an unfunded entrepreneur bootstrapping a business or, maybe, a non-profit.

Watching scared cows being slaughtered is always a great pleasure, and with one gormless platitude or another garrotted every sentence or two, this book is a joy to read. And it's short too.

Read it twice. (

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GirlMeetsTractor | Mar 22, 2020 |

This book has a lot of advice to start companies.
A must read. (

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NelsonFaria | Dec 5, 2015 |

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AuntieClio | Sep 14, 2013 |

Guy Kawasaki gives a ground floor guide to starting your own business. Eminently practical and full of common sense advice. A little overly USA-focused for this UK reader, but nonetheless worth having on any wannabe-entrepreneur's bookshelf. (

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mooders | Dec 13, 2009 |

A quick easy read with lot's of sound advice. If you're starting something (a company, a project, anything) you will find it useful. (

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Cald | Jun 19, 2008 |

A great read for anyone starting anything - especially a business. Very worthwhile. (

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wjskabelund | May 7, 2007 |

In your face, full of opinions, pithy . . . and gosh I wish that I had thought of all of this before I started a business. One of the best business books that I ever read. And, if you email the author with a question, he actually responds. (

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ebethe | Apr 1, 2007 |

http://www.guykawasaki.com/ (

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