The measurement of meaning
Charles Egerton Osgood (Author), George J. Suci (Author), Percy H. Tannenbaum (Author)
342 pages : illustrations ; 23 cm
9780252745393, 0252745396
189388
1. The logic of semantic differentiation
2. The dimensionality of the semantic space
3. The semantic differential as a measuring instrument
4. Evaluation of the semantic differential
5. Attitude measurement and the principle of congruity
6. Semantic measurement in personality and psychotherapy research
7. Semantic measurement in communications research
8. Summary and prospectus