Strategic communications for nonprofit organizations : seven steps to creating a successful plan
"Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket
1 online resource (xiv, 274 pages) : illustrations
9780470442708, 9780470442715, 9780470443118, 9781118386804, 9781282009141, 9786612009143, 0470442700, 0470442719, 0470443111, 1118386809, 1282009141, 6612009144
522563771
Ch. 1. Getting the Most Out of This Book
Ch. 2. Strategic Communications Planning Process
Ch. 3. Step One: Preparing to Plan: Essential Building Blocks
Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis
Ch. 5. Step Three: Focusing the Plan: Target Audiences
Ch. 6. Step Four: Fostering Audience Support: Communications Objectives
Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development
Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies
Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation
Ch. 10. Pulling It All Together: Creating the Plan
Strategic Communications Plan Template
Appendix 1. Planet 3000 Strategic Communications Worksheets
Appendix 2. Essential Communications Tools
Appendix 3. Elements of a Style Manual
Appendix 4. Expanding the Organization's Coalitions and Portnershlps
Revised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. ©1998
English